Many of the ideas for the show originated in an unpublished, educational comic book titled The Intertidal Zone, which Hillenburg created in the mid-1980s. The series is set in the fictional underwater city of Bikini Bottom, and centers on the adventures and endeavors of SpongeBob SquarePants, an over-optimistic sea sponge. SpongeBob SquarePants is an American animated television series created by marine biologist and animator Stephen Hillenburg that premiered on Nickelodeon on May 1, 1999. Stephen Hillenburg, shown here in 2011, created SpongeBob SquarePants, which premiered on May 1, 1999.